business intelligence platform of salesforce

#BUSINESS INTELLIGENCE PLATFORM OF SALESFORCE PC#

Obviously, first and foremost it’s for existing SF.com customers. In a market that large, he says, there is certainly room for Salesforce. Still, IDC analyst Dan Vesset says you can’t dismiss Salesforce easily in what he estimates is a $10B market. Salesforce claimed when they showed this tool to business users, they were giddy because it was so easy to use, but the competition is fierce and Salesforce is just getting started. Pretty demos always look nice, but it really depends on what happens when the rubber meets the road. Make no mistake, this is a big market and a company like Salesforce wants some of it, but how large that piece will be is going to depend on many factors including how well they actually implement the product.

#BUSINESS INTELLIGENCE PLATFORM OF SALESFORCE PC#

All that said, Wave is a graphical tool for viewing business analytics in an attractive and visual way on mobile devices and larger PC screens, but like many of Salesforce’s services it will be rolled out slowly over time, and according to Forrester Analyst Boris Evelson, while it’s impressive in its own way, it has ways to go before it can compete with established business intelligence vendors. It was one of the worst kept secrets in technology as just about everyone I talked to knew about this even before today’s release, but the general consensus is that this is something that Salesforce had to do, even though the market is crowded with competitors and they are very late to the game.Īs one CEO told me, it was a gaping hole in the Salesforce product family and they needed to fill it. The product will be introduced by CEO Marc Benioff at the company’s Dreamforce customer conference in San Francisco, but according to a Salesforce spokesperson, it is already available in the AppExchange now. will unveil a new analytics service tomorrow morning they have dubbed Wave.

Business intelligence platform of salesforce